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随着现代家庭消费水平的提高,人们消费观念的变化,体育消费已成为人们消费的一个重要组成部分,而初中生的体育消费观念也发生了明显的变化。文章从促进初中生建立健康的科学体育消费观出发,采用问卷调查法、文献资料法、数理统计法等方法对忻州市四所中学初中生的体育消费现状进行了全面的调查与分析,结果发现忻州市四所中学的初中生虽然具有一定的体育消费意识,但体育消费观念不成熟,消费动机还存在一些问题;男女生性别的不同导致了体育消费的差异。
With the improvement of the consumption level of modern families and the change of people’s consumption concept, sports consumption has become an important part of people’s consumption, and the concepts of sports consumption of junior high school students have undergone significant changes. The article from the promotion of junior high school students to establish a healthy scientific sports consumption point of view, the use of questionnaires, literature, mathematical statistics and other methods of junior high school students in Xinzhou four sports consumption survey and analysis of the situation, found that Although junior high school students in four middle schools in Xinzhou City have a certain awareness of sports consumption, the concept of sports consumption is immature, and there are still some problems in consumer motivation. The differences in sex between boys and girls lead to differences in sports consumption.