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随着信息技术与网络的发展,网络正成为一个低成本、接触面广的营销渠道。这对于企业意义重大,尤其在竞争激烈的如今。所以,如何建立一个网上商店并使它醒目、吸引人是每个企业急需解决的问题。本文讨论这个问题并试图在电子商店的营销策略方面提出一些建议。
With the development of information technology and network, the network is becoming a low-cost, wide-ranging marketing channel. This is of great significance to the business, especially in today’s competitive environment. So, how to create an online store and make it eye-catching, appealing is a problem that every enterprise urgently needs to solve. This article discusses this issue and tries to make some suggestions on the e-store marketing strategy.