很多广告创意作品,没有酷炫、花哨的高科技,没有明星大腕的闪耀出演,没有堪比大荧幕的画面效果,制作简单平实却仍旧打动了无数消费者,斩获了良好的市场反馈和消费者口碑。那么,这些制作朴实堪比“丑小鸭”的创意,靠什么俘获了消费者呢?答案就是讲故事。当我们学会为品牌讲故事,我们就开启了广告创意的洪荒之力。Danjel Pink说:“故事之所以容易让人记住是因为我们记住故事时大脑采用的特殊方式。当事实过于庞杂,而人 A lot of advertising creative works, there is no cool, fancy high-tech, no star glitters starred in, there is no comparable screen effect of large-screen, making simple and simple but still touched countless consumers, gains good market feedback and consumption Word of mouth. So, these simple and easy production ”ugly duckling “ idea, by what captured the consumer? The answer is to tell the story. When we learn to tell a story for a brand, we start the prehistoric power of creative advertising. Danjel Pink said: ”The reason why a story is so easy to remember is because of the special way the brain uses when we remember a story.