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随着广播电视行业向多元化、产业化、集团化的发展,以往运用的行政事业单位财务管理模式,难以适应市场经济发展要求,加强企业财务控制与管理是企业提高财务管理水平、获得持续稳定发展的基本要求。而财务管理始终贯穿于网络电视企业管理全过程的重要组成部分,虽然目前我国网络电视企业的财务管理还不够完善,存在很多问题。本文针对网络电视企业的财务管理的现状、问题及改革提出一些建议,希望能够促进网络电视企业的发展。
With the development of diversified, industrialized and collectivized radio and television industries, the financial management models of administrative units that were used in the past are hard to adapt to the requirements of the market economy. To strengthen the financial control and management of enterprises is to improve the level of financial management and achieve sustained and stable The basic requirements of development. However, financial management always runs through an important part of the whole process of network TV business management. Although the financial management of network TV companies in China is still not perfect, there are many problems. This article puts forward some suggestions for the status quo, problems and reform of financial management of Internet TV companies, hoping to promote the development of Internet TV companies.