设计意图:广告是幼儿生活中比较常见的一种宣传方式。在探索汽车的主题活动中,教师结合幼儿的兴趣生成了“汽车广告创意秀”的课题。旨通过讨论、交流、观察、对比等方法去发现广告的多种表现形式,并尝试运用经验去自主创造。这对大班幼儿而言是一项挑战,既考量幼儿的自主创新能力,又培养了幼儿的探索精神。 Design intent: Advertising is a more common form of publicity in early childhood. In exploring the theme of the car activities, teachers combined with the interest of young children generated a “car ad creative ” issue. Through discussion, exchange, observation, comparison and other means to find a variety of manifestations of advertising, and try to use their own experience to create. This is a challenge for toddlers, considering not only their ability to innovate independently, but also children’s explorations.