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营销观念要“大”,执行政策要“严”,管理要“细”,机构功能要“全”电力营销演进三阶段追根求源,电力营销仅是近几年才出现的名词。这与我国经济发展的几个阶段和县供电企业的发展史有关,现在人们一般把县供电企业的发展和电力营销的演进分为三个阶段,即:上世纪70年代前的电力普及阶段,此时广大农村没有什么工副业、大多数农民生活照明用的是油灯,农副产品加工用电也不普遍,城里的生活用电实行包灯制,一户一灯头,用电量很小,供电部门主要向社会及农村普及与维护低水平用电,不实行独立核算,不追求效益,也不用关心有无市场,也无从谈起电力营销。
Marketing concepts to be “big”, the implementation of the policy should be “strict”, management should be “fine”, the agency functions to “full” Three stages of the pursuit of power marketing roots, power marketing is only a noun in recent years. This is related to several stages of China’s economic development and the history of the county’s power supply enterprises. Now people generally divide the development of county-level power supply enterprises and the evolution of power marketing into three stages, that is, the phase of power popularization before the 1970s, At this time the vast majority of rural workers do not have sidelines, most peasant life lighting is the lamp, agricultural and sideline products processing power is not universal, the city’s electricity consumption practice package lamp system, a lamp, power consumption is small, The power supply department mainly popularizes and maintains low-level electricity to the society and the rural areas, does not practice independent accounting, does not pursue the benefit, does not need to care whether there is the market or the electricity marketing.