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在“政策热、市场冷”的新能源汽车市场,北汽真能如其所愿快速撬开市场吗?新能源汽车前途十分光明、道路特别曲折。然而汽车企业们依旧不肯放弃这个转型升级甚至能实现弯道超车的绝佳机会,将2014年定为中国新能源汽车市场化的“元年”。北京汽车集团有限公司(简称北汽集团)也加入到这个阵营,并且在公司架构层面进行了变革:将新能源公司独立,成立营销公司。在战术层面,北汽新能源的一个大变革是:破天荒地放弃了传统的汽车销售路径,转战互联网——其改变的决心及所承担风险可想而知。另外,北汽甚至宣称2015年推出一款赶超特斯拉的高端电动车,撬动高端电动车市场。
In the “policy hot, cold market, ” new energy vehicles market, Beijing Auto really as soon as they want to pry open the market? The future of new energy vehicles is very bright, the road is particularly tortuous. However, car companies are still not willing to give up this transformation and upgrading can even achieve the perfect opportunity to overtake corners, 2014 will be the market for China’s new energy vehicles “first year ”. Beijing Automotive Group Co., Ltd. (BAIC) also joined the camp, and made changes in the corporate structure: the independence of new energy companies, the establishment of marketing company. At the tactical level, a major transformation of Beiqi New Energy is that it has renounced the traditional automobile sales route and fought the Internet in the first place - its determination to change and the risks to be assumed can be imagined. In addition, BAIC even announced that in 2015, it will launch a high-end electric car that will catch up with Tesla to lift the high-end electric car market.