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旅游市场营销作为旅游管理专业的学科基础课,它的课程地位和作用较为重要,对培养学生的应用能力意义重大。通过IPA分析法,调查旅游市场营销课程的学生感知,了解学生对课程主要指标的重要性和实际表现的判断。总结学生反映较为突出的问题,建议课程应重点营造互动的课堂氛围,注重学生应用能力和创新思维的培养,充分利用多种教学形式和手段,以提升课程效果。
As a discipline basic course of tourism management major, tourism marketing plays an important role in the course status and function and has a great significance in cultivating students’ ability to apply. Through IPA analysis, surveys students’ perceptions of tourism marketing courses and their perceptions of the importance and performance of key indicators of the course. It is suggested that the curriculum should focus on creating an interactive classroom atmosphere, focusing on the application of students and training of innovative thinking, making full use of a variety of teaching forms and means to enhance the effectiveness of the curriculum.