企业家管理知识更新大纲（续三）第十二篇公共关系一、企业公共关系公共关系（ＰｕｂｌｉｃＲｅｌａｔｉｏｎｓ）原意是指一个社会组织与其相关公众的关系；企业公共关系就是企业与影响自己生产经营的各种公众关系之总和。企业公关作为一项活动，则是指企业通过塑造、传播... The Outline of Entrepreneurial Management Knowledge Update (Continued III) Chapter 12. Public Relations 1. Corporate public relations Public relations are intended to refer to the relationship between a social organization and its related public; corporate public relations are the business and the companies that influence their own production and management. The sum of public relations. Corporate public relations as an activity means that companies shape and spread...