逆向营销从根本上改变了传统营销的观念和方式。消费者成为整个营销过程的主导者。借助于互联网 ,消费者不再依赖于由厂家提供的营销组合方式来获得产品 ,满足需求 ,他们将充分发挥自己的主动性 ,自始至终主宰市场营销在全新和高层次的平台上运作。 Reverse marketing fundamentally changed the traditional marketing concepts and methods. Consumers become the leader of the entire marketing process. With the help of Internet, consumers no longer rely on the vendor-provided marketing mix to obtain products and meet the demand. They will give full play to their initiative and dominate the marketing operation on new and high-level platforms from beginning to end.