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基于市场结构与商品消费结构特点,中小生产商、零售商从关联性功能互补商品特征角度,通过商品零售终端进行战略联盟和商品组合,产生的相互贡献形成的稳定协同“粘性”结构,可以引导中小生产商、零售商通过零售终端战略联盟(连锁)集团组织(FRR)范式参与市场竞争。该范式不仅为资源互补型经济组织的战略联盟提供了理论依据,而且对调节目前市场结构,促进市场经济发展具有较为积极意义。
Based on the characteristics of the market structure and the consumption structure of goods, small and medium-sized producers and retailers, from the point of view of the characteristics of complementary products with functions of correlation, formed a stable and cooperative “sticky” structure through the mutual contribution of strategic alliances and product combinations through the retail terminals. Can guide small and medium-sized producers and retailers to participate in market competition through the retail terminal strategic alliance (chain) group organization (FRR) paradigm. This paradigm not only provides a theoretical basis for the strategic alliance of resource-complementary economic organizations, but also has positive significance for adjusting the current market structure and promoting the development of market economy.