品牌的真正含义就是企业的实力和企业的文化,品牌效应能提高企业效益。品牌效应在一定程度上可以使企业获取丰厚的利润,而且使营销目标容易达成,产生事半功倍的效果。要积极发挥品牌效应的优势,提高企业的核心竞争力。我们要在营销中积极构建企业核心品牌,提高市场知名度,最终达到企业效益最大化的目标。 The true meaning of the brand is the strength of enterprises and corporate culture, brand effect can improve business efficiency. To a certain extent, the brand effect can enable enterprises to obtain lucrative profits, and make the marketing goals easy to achieve, resulting in a multiplier effect. To give full play to the advantages of brand effect, improve the core competitiveness of enterprises. We must actively build the core brand in marketing, improve market visibility, and ultimately achieve the goal of maximizing the profitability of the enterprise.