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《大连晚报》作为一张都市报,也经历了一个转型发展阶段。但相对来说,《大连晚报》是比较早、比较主动转型的都市报。多年前,大连晚报的决策者就已经意识到了民生报道的重要性,很早就把民生报道作为自己的责任,很早就实施了民生报道牵动的办报战略,也很快就得到了读者的认可。多年来,大连晚报一直是大连老百姓首选阅读的报纸,发行量和影响力多年来一直稳居大连平面媒体之首,在辽宁乃至东北地区也稳居前列。什么是民生?民生就是老百姓对自己生活、生存的关注。在2011年又一轮改版之前,大连晚报对自1999年“二次创业”以来发行量、影响力持续上升的现象,作了深入的总结,明确得出了
“Dalian Evening News” as a metropolitan newspaper, has also experienced a stage of transformation and development. However, relatively speaking, “Dalian Evening News” is a relatively early, more active transformation of the Metropolis. Many years ago, the policy makers of Dalian Evening News had realized the importance of livelihood coverage. It took people’s livelihood coverage as their own responsibility long ago and implemented the strategy of running newspapers that was influenced by people’s livelihood as early as the very beginning, Recognized. Over the years, Dalian Evening News has always been the first choice for reading newspapers in Dalian. Its circulation and influence have been the top rankings of print media in Dalian for many years and also rank the top in Liaoning and even the northeast. What is people’s livelihood? People’s livelihood is the common people’s concern about their own life and survival. Before another round of revision in 2011, Dalian Evening Post made an in-depth summary of the phenomenon that the circulation and influence have continued to rise since 1999 after the “Second Pioneering” and clearly concluded