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“黄色新闻”作为一个舶来概念,在传入中国社会后经历了一个从本义使用到淫秽色情含义凸显的微妙过程,而在如今的新媒体环境下,又产生了本义回归的可能。本文围绕“黄色新闻”这一关键词,参考概念史研究的方法,对此概念的生成和演变过程进行了一番探究,以试着揭示其背后隐含着的传播活动中的文化意蕴和社会成因。
As a concept of origin, Yellow News experienced a subtle process from the original use to the obscene pornography after its introduction into Chinese society. In today’s new media environment, it is possible to return to its original meaning. Based on the key word “yellow news”, this article makes a study of the generation and evolution of the concept with reference to the study of concept history to try to reveal the cultural implication of the communication activities behind it And social causes.