“战略不过是文化的早餐”这一经常被归于德鲁克的话,常被那些认为文化是所有伟大企业的核心的人引用。这些人同样喜欢引用西南航空、诺德斯特姆、Zappos这些企业的观点,因为它们的领导者也把文化当作企业成功的秘密。他们的论断是这样的:“战略只是纸面上的东西,而文化会决定事情是如何做成的。更重要的是,没有伟大文化的优秀战略不过是空 ”The strategy is nothing more than a cultural breakfast “ Often referred to by Drucker, it is often quoted by people who consider culture to be at the heart of all great businesses. These same people like to quote from Southwest, Nordstrom and Zappos because their leaders also see culture as a secret to business success. Their assertion is this: ”Strategy is just something on paper, and culture determines how things are made, and more importantly, an excellent strategy without a great culture is nothing but empty