论文部分内容阅读
作为一种应用在商业中的语言,广告英语具有一些显著的语言特色。如创新的词汇,精炼的句式,生动的描写等。它常常运用一些诗歌或演说所使用的技巧,运用文学中常用的各种修辞手法。这样做的目的是为了用艺术的形式实现商业的目的。出色的英语广告将英语语言艺术、商业心理、市场调查和专业知识成功地揉合在一起,形成一种新型视听阅读文学性语体,从而使广告英语形成了其自身的语言风格特点及特定的文化内涵。本文将以实例分析来研究广告英语的语体特色,以供赏鉴。
As a language used in business, advertising English has some significant linguistic features. Such as innovative vocabulary, refined sentence, vivid description. It often uses some of the techniques used in poetry or speech, using a variety of rhetorical devices commonly used in literature. The purpose of this is to achieve the commercial purpose in the form of art. Outstanding English advertising has successfully blended English language arts, business psychology, market research and expertise to form a new type of audiovisual reading literary genre that has resulted in the formation of advertising language of its own language style and specific cultural connotation. This article will analyze the stylistic features of advertising English with example analysis for appreciation.