医药生产企业的竞争已经由产品的疗效质量、生产工艺的竞争过渡到企业管理、企业文化、人员素质的竞争以及销售网络建设、终端市场掌控能力的竞争。一个医药生产企业如果没有一条通畅的销售渠道和较高的终端市场的掌控能力 ,就很难对市场的变化有足够快的反应能力并将产品送到 Pharmaceutical manufacturers have been the competition of the quality of the efficacy of the product, the transition of competition in production technology to business management, corporate culture, competition in the quality of personnel and sales network construction, control of the terminal market competition. If a pharmaceutical manufacturer without a smooth sales channels and higher control of the terminal market, it is difficult to respond to changes in the market fast enough to respond to the product and