海洋文化是人类文明的重要组成部分,海洋民俗文化是具有典型特色的海洋文化的一个构成。青岛作为一座海滨城市,经过多年的积累和发展,形成了自己独具特色的海洋民俗文化,也是中国海洋文化的重要组成部分。实践证明,海洋民俗文化具有自己的典型特征,代表着一定的文化。近几年随着旅游产业的开发,海洋民俗文化已经成为一种重要的旅游资源,一旦得到开发将会创造巨大的经济价值和社会价值。本文主要立足青岛,对其海洋民俗文化的旅游开发进行分析,以期能够促进青岛旅游产业的发展。 Marine culture is an important part of human civilization. Marine folk culture is a typical marine culture. As a coastal city, after years of accumulation and development, Qingdao has formed its own unique marine folk culture and is also an important part of Chinese marine culture. Practice has proved that marine folk culture has its own typical characteristics, representing a certain culture. In recent years, with the development of tourism industry, marine folk culture has become an important tourism resource. Once developed, it will create enormous economic and social value. Based on Qingdao, this paper analyzes the tourism development of its marine folk culture in order to promote the development of tourism industry in Qingdao.