品牌消费时代已经来临。近年来,随着我国经济的飞速发展和对外开放的不断深入,我国本土品牌得到了长足的发展,但是与国际品牌相比,我国企业所面临的差距和压力还很大。面对纷繁复杂的国际品牌攻势,我国企业必须要明确品牌定位,在认识品牌建设重要性的基础上,打好品牌根基,加强品牌建设,促进我国企业品牌的发展。 The era of brand consumption has arrived. In recent years, with the rapid economic development in our country and the deepening of opening up to the outside world, our domestic brands have made considerable progress. However, compared with international brands, the gaps and pressures facing Chinese enterprises are still huge. In the face of complicated international brand offensive, Chinese enterprises must clear the brand positioning, lay a solid foundation for the brand, strengthen brand building and promote the development of the brand of Chinese enterprises on the basis of understanding the importance of brand building.