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媒体融合是为了打破传播方式的局限,打通两个舆论场的界限,扩大主流媒体的影响力,而不是被点击量俘虏。讲导向并不意味着束手束脚,新媒体给我们提供了更大的空间,可以让时政报道的“硬新闻”“实新闻”得到更快速、更充分的传播。两会报道中,解放日报和上海观察既有分工,又有配合,新媒体的快速及时播报和充分造势,报纸的深度权威内容和强势处理,使得整个报道相互呼应,取得了1+1>2的传播效果。
Media convergence is to break the limitations of mode of transmission, open up the boundaries of the two media, to expand the influence of the mainstream media, rather than captured by the traffic volume. Talking about orientation does not mean that you have a lot of hands and feet, and the new media gives us more room for more rapid and full dissemination of the “hard news” and “real news” of current affairs. In the reports of the two sessions, the Liberation Daily and Shanghai Observatory have not only the division of labor but also the prompt and timely broadcast of new media and the full momentum. The newspaper’s in-depth content of authority and strong handling have made the entire report echo each other and made 1 + 1> 2 Spread the effect.