新媒体以其传播主体多样化、传播渠道多样化等特征,给西北藏文化的传播带来了巨大的影响。本文梳理了西北藏文化符号,阐述了传统媒体时代藏文化传播的特性,具体分析了新媒体时代西北藏文化受到的冲击和影响,力求在新媒体环境下更好的传承和发展藏文化。 New media has brought tremendous influence on the spread of Tibetan culture in Northwest China due to its diversification of its main body of communication and diversification of communication channels. This article combs the symbols of Tibetan culture in Northwest China, elaborates the characteristics of Tibetan culture propagation in the era of traditional media, analyzes the impact and influence of Tibetan culture in Northwest China in the new media era, and tries to better inherit and develop Tibetan culture under the new media environment.