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今年3-6月,我们恩施日报社广告部和恩施市泌尿性疾病防治中心合作,较成功地策划创作了一组公益广告——“生命”系列全6期,发布于《恩施日报》。这次策划创作实践,一方面使我们对公益广告的特性有了更深的理解,另一方面,也让我们发现它与营利性商业广告有许多相通之处。请看我们“生命”系列产生大体经历的顺向和反向的四道程序。
From March to June this year, we, Enshi Daily Newspaper Advertising Department and Enshi City Urinary Disease Prevention and Control Center, more successful planning and creation of a group of public service ads - “Life” series all 6, published in “Enshi Daily.” This planning practice, on the one hand, gave us a deeper understanding of the characteristics of public service ads, on the other hand, we found that it has many similarities with for-profit commercial ads. Look at the four procedures, forward and reverse, that produce the general experience of our “life” series.