所谓AIMA法则,是美国人对市场营销员制定的扎伊尔法则之一。AIMA分别代表Attention(引起注意)、Interest(产生兴趣)、Memory(留下记忆)、Ac-tion(促成行动)。它告诉人们,一个成功的推销员必须设法让自己的产品引起顾客的注意,产生兴趣,从而留下记忆,并促成购买行动。 求职,是人生历程中的另一种推销,它推销的不是产品而是自我,即自己的知识、才华、职业理念。此时,对于求职者来说,同样需要AIMA法则。 The so-called AIMA law is one of the Zairian laws that Americans make to marketers. AIMA stands for Attention, Interest, Memory, and Ac-tion respectively. It tells people that a successful salesman must try to get his product to arouse the attention of the customer, generate interest, thus leaving a memory and facilitating the purchase. Job search is another kind of marketing in the course of life, it is not marketing products but self, that is, their own knowledge, talent, professional philosophy. At this point, for job seekers, also need AIMA law.