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在2009年年底制作《变形金刚:月黑之时》的时候,营销主管们发现他们面前出现了一个植入广告的新领域。为什么不在一个完全美式的情节中塞满中国的产品?好吧!虽然这部影片与中国毫无关系。中国消费者已经准备好在大银幕上看到他们特别喜欢的品牌。但是一些直言不讳的中国观众却不买账。
When “Transformers: The Dark of the Moon” was produced at the end of 2009, marketing executives found a new front in which ads were embedded. Why not stuff Chinese products in a completely American episode? Well! Although the film has nothing to do with China. Chinese consumers are ready to see their favorite brand on the big screen. But some outspoken Chinese audiences do not buy it.