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从最广泛的商业含义上来说,特许经营涉及一个人授权另一个人开发使用各种知识产权的权力交易,包括贸易名称、专利、商标、著名名称、业务规划或它们的组合。从这个意义上讲,特许权的交易可分为下列4种类型: 1.制造商和批发商之间像可口可乐和百事
In its broadest commercial sense, franchising involves one person authorizing another person to develop a power transaction involving the use of various intellectual property rights, including trade names, patents, trademarks, notable names, business plans, or combinations thereof. In this sense, the concession transactions can be divided into the following four types: 1. Manufacturers and wholesalers like Coca-Cola and PepsiCo