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“绿色”“随性”“狂欢节”……诸多关键词展现了这届奥运会的巴西风情。不过,在这片热情浪漫的“南美潮”里,正在悄然吹起一股股“中国制造”风。原来,除了中国的体育健儿在赛场上拼搏,“中国制造”也已远赴里约,成为奥运会顺利召开的重要参与者。从地铁列车到场馆建设,从奥运吉祥物玩偶到纪念徽章,“中国制造”进击里约奥运市场,不但获得了舆论关注,收获了媒体赞誉,更已成为最大赢家。
“Green ” “Casual ” “Carnival ” ... ... many keywords to show the Olympic Games in this Brazilian style. However, in this passionate romantic “South American tide ”, is quietly blowing a unit “Made in China ” style. It turned out that in addition to China’s athletes in the game on the hard work, “Made in China ” has also been to Rio, becoming the Olympic Games held an important player. From the subway train to the stadium construction, from Olympic mascot dolls to commemorative badges, “Made in China” rivalry Rio Olympic Games market, not only won the media attention, gaining media acclaim, has become the biggest winner.