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当今,随着经济全球化进程的加快,我国企业将面临更趋激烈的国际市场竞争,“文化力”的内核已注入到经济结构中。这促使传媒人员要用全球意识去报道微观经济,其中除了从生产、管理、技术等视角入手外,也可以从文化视角入手报道,以拓展经济报道的多元维度。具体措施为:从纯经济视角转向文化视角报道,在文化经济现象交叉点上找新闻,借助文化传播新的经济规律。“经济现象”和“文化视角”实现联姻,则报道的贴近性会随之增强,影响力与感染力也会随之加深。
Nowadays, with the acceleration of economic globalization, Chinese enterprises will face fiercer competition in the international market. The core of “cultural power” has been injected into the economic structure. This urges media personnel to use the global awareness to report on the microeconomy. Apart from starting from the perspectives of production, management and technology, the media personnel can also start from a cultural point of view to expand the multi-dimension of economic reporting. The concrete measures are as follows: shifting from a purely economic perspective to a cultural perspective, looking for news at the crossroads of cultural and economic phenomena, and disseminating new economic laws through culture. “Economic phenomenon” and “cultural perspective” to achieve marriage, the coverage of the report will be enhanced, influence and contagion will also deepen.