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2009年至今,电子商务在国内发展迅速,企业进行网络零售已经普遍展开,在新形势下,网络零售商中既有纯网络零售商,又有传统零售商为了跟上时代趋势而在网上开设店铺。然而日益激烈的网络零售的竞争,是否能够留给纯网络零售商和传统零售商各自的发展空间,两种类型的零售商在博弈过程中各自的优势和不足体现在哪些方面,以及零售商应该在博弈过程中如何发挥优势、弥补不足。
Since 2009, the rapid development of e-commerce in the country, the enterprise has carried out online retail in general, under the new situation, both online retailers net retailers, as well as traditional retailers in order to keep up with the trend of the times in the online store . However, the increasingly fierce competition in online retailing can leave the respective development space for pure online retailers and traditional retailers, what are the advantages and disadvantages of the two types of retailers during the game, and what retailers should How to give play to advantages and make up for deficiencies in the game.