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在我们的日常生活中会接触到很多的调查,相应也会遇到形形色色的调查表、调查问卷。通常在网络、报纸或杂志上填写一份调查问卷,可能也就是几分钟到十几分钟的时间,也正是这种快捷常见的方式往往会令人觉得问卷设计其实很简单,也就是几个题目和选项的事情。其实不然,问卷设计有些像制造产品前绘制图纸的过程,在整个调查这条生产线上扮演着极其重要的角色。
In our daily life will come into contact with a lot of surveys, the corresponding will encounter all kinds of questionnaires, questionnaires. It’s often a matter of minutes to ten minutes to fill in a questionnaire in the web, in a newspaper, or in a magazine, and it is this quick and common way of telling people that questionnaire design is often very simple, that is, a few The subject matter and options. In actual fact, the questionnaire design is somewhat like the process of drawing drawings before the product is manufactured, playing an extremely important role throughout the investigation of the production line.