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2015年,《叮咯咙咚呛》等户外真人秀节目如雨后春笋般铺天盖地袭来,在吸引无数观众眼球的同时,冠名广告的价格也屡创新高。然而,户外真人秀的软广植入难度远大于棚内节目,尽管广告主们为传播效果的最大化绞尽脑汁,但结果却不尽如人意。目前,电视软广主要由现场植入和后期包装植入组成,其中现场植入作为节目内容的组成部分可随节目在互联网等平台播放时不断出现,后期包装植入则可能被剪掉。然而,从击壤科技的统计数据看,户外
In 2015, outdoor reality TV shows such as “Choking” and other murals have mushroomed in popularity, attracting millions of viewers and creating new highs in title prices. However, the outdoor reality show is much harder to popularize than the studio shows. Although advertisers are racking their brains to maximize the effects of the transmission, the results are not satisfactory. At present, the soft and broad TV mainly consists of on-site implantation and post-packaging implantation. The site implantation as an integral part of the program content can be continuously appeared as the program is played on the Internet platform, etc., and the post-package implantation may be cut off. However, statistics from Pyronics look outdoors