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关于营销营销,最核心的一个问题,还是了解:你要销给谁。广告最怕变,因为你一变,前面的积累就丢了。它其实是一个投资,它在消费者大脑里面,是对消费者大脑做的一项投资。最好的广告其实就是推销产品。如果公司是营销驱动型的,我觉得广告就是公司最重要的一项工作,就必须一把手抓。广告公司其实就承担一个任务:把你的创意给你忠实地实现出来,用最好最佳的方式把它实现出来。
Marketing marketing, the core of a problem, or know: who you want to sell. Advertising is most afraid of change, because you change, lost in front of accumulated. It is actually an investment that is in the minds of consumers and is an investment in the brains of consumers. The best advertising is actually selling products. If the company is marketing-driven, I think advertising is one of the company’s most important tasks and it must be done. In fact, the advertising company to assume a task: your faithful to you faithfully come out with the best and best way out of it.