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雀巢的目标是让咖啡融入中国人生活的每一天,为此发起了一场新的、充满挑战的品牌推广战役,新兴的社交媒体或许可以提供助力,帮助其顺利地攻城拔寨。一杯飘着浓浓香气的咖啡,让你想到什么?温情?时尚?小资?但全球食品巨头和咖啡品牌领军者雀巢公司希望你会有更大胆更刺激的想法,比如赛车,比如勇气,比如追求梦想,敢于尝试。去年11月15日,雀巢咖啡在上海举行发布会,推出“活出敢性”全新品
The goal of Nestlé is to make coffee every day of Chinese life and to launch a new and challenging branding campaign. Emerging social media may be able to help boost its smooth success. A glass of thick aroma of coffee, make you think of what? Warmth? Fashion? Petty But global food giant and coffee brand leader Nestle hope you will have more bold and exciting ideas, such as racing, such as courage, such as the pursuit of Dream, dare to try. Last year, November 15, Nestle Coffee held a press conference in Shanghai to launch “live out new products”