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感性工学是运用工程技术方法手段来研究探讨人们对物体的感性规律,并运用这一规律来开展设计的学科,它是一种重要的现代设计理论,它是利用人的感官的感觉规律来开展设计。在标志设计中运用感性工学理论,可以启迪设计师的思维灵感,增强标志的艺术性和科学性,提升标志的审美品质和艺术魅力,最大程度地实现信息传播和情感交流。本文对感性工学及其在标志设计中的艺术价值作一概述,重点从形、色、意三方面来阐述感性工学在标志设计中的运用,以期人们能更加深入地认识到感性工学在标志设计中的艺术审美价值。
Perceptual Engineering is the use of engineering and technical means to study people’s perception of the law of the object, and the use of this law to carry out the design disciplines, it is an important modern design theory, which is the use of human senses to carry out the law of feeling design. Using the theory of perceptual engineering in the design of signs can inspire the designer’s thinking and inspiration, enhance the artistic and scientific sign, enhance the aesthetic quality of signs and artistic charm, and maximize the communication of information and exchange of emotions. This article gives an overview of the theory of perceptual engineering and its artistic value in the design of the emblems. It focuses on the application of perceptual engineering in the design of signs from the aspects of form, color and meaning, so that people can more deeply recognize the importance of perceptual engineering in the design of signs In the aesthetic value of art.