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中国导入CI,是把双刃剑,既为中国企业带来契机,也迎来挑战。当今经济的快速发展,中国企业导入CI是顺应了社会发展的客观规律,是符合社会发展要求的。但是中国大部分企业单纯依靠改善企业形象作为企业成功的筹码,或者用换汤不换药的做法来改善公司现状,这种做法是有争议的。作者从自己的专业角度出发,谈论了自己关于中国企业导入CI的一些看法和观点。
The introduction of CI into China is a double-edged sword that not only brings opportunities and challenges to Chinese enterprises. In today’s rapid economic development, the introduction of CIs by Chinese enterprises follows the objective law of social development and meets the requirements of social development. However, it is controversial that most Chinese companies rely solely on improving their corporate image as a bargaining chip for business success or improving their status quo through a change of mind. From his professional point of view, the author discusses his own views and opinions on the import of CIs by Chinese enterprises.