在互联网思维下谈产品,和过去我们理解的产品有很大的不同:传统企业要推出一款产品,往往是产品研发部门闭门捣鼓,然后想当然地说我们需要做这个那个,用户应该是需要这个那个,然后一个产品研发好几年,加上一堆想当然的功能推向市场,也不管最终是否真的能够满足用户的实际使用需求。比较典型的如当年微软开发的操作系统Vista,动用了好几万名程序员,前后花了5年时间,耗资无数,在系统里加入了无数功能,最后的结果却是用户根本就不接受,上市后旋即惨败。事实上,我们摩托车行业的产品研发走的就是这样的路子。过去大家一窝蜂地拿着五羊款、铃木王款这些经典车型一通抄袭略过不谈,近几年个性化产品蔚然成风后,很多摩企不搞市场调研,也不收集终端商家意见反馈,研发小组和分管销售的大佬们一通头脑风暴,要么在通路产品上添加点儿运动元素,要么就给运动车型装个货架,美其名日跨界新品,招摇上市,也不管这四不像的产品是不是市场真正需要的,反正卖不动那就是市场的错。也许几年前,迫于国内摩托车市场信息滞后、审美滞后、消费能力滞后等市场特点,消费者选择有限,只能被迫买单,这样的产品理念还能够被市场接受,但放到已经习惯了互联网思维的当下,如此不负责任的产品研发怎能 Talk about products in the Internet thinking is very different from the products we used to understand: the traditional enterprises to launch a product, often the product development department behind closed doors and then take it for granted that we need to do that, the user should be needed This one, and then a product development for several years, together with a bunch of fun features to market, regardless of whether ultimately able to meet the actual needs of users. More typical, such as the year when Microsoft developed the operating system Vista, spent tens of thousands of programmers, spent 5 years before and after, countless costs, adding countless features in the system, the end result is that users simply do not accept, Immediately after the listing fiasco. In fact, this is the way we go for product development in the motorcycle industry. In the past everyone rushed to take the five sheep models, Suzuki Wang models of these classic cars pass a censorship, personalized products in recent years, a matter of course, a lot of friction enterprises do not engage in market research, terminal operators do not collect feedback, R & D team And in charge of marketing bigwigs who brainstorm, or in the accession products to add some elements of movement, or to put on a sports car rack, the United States its new name cross-border, swagger listing, regardless of the four different products is not The market really needs, anyway, that is the wrong market. Perhaps a few years ago, due to the lagging behind of the domestic motorcycle market information, aesthetic lag, lagging consumer spending and other market characteristics, consumers have limited choices and can only be forced to pay for such product ideas can still be accepted by the market, but into the habit The moment of the Internet thinking, so irresponsible product development how