论文部分内容阅读
近年来,家电行业遭遇严冬,行业的低位运行仍然是大势所趋。相较于十年前,随着各项成本的抬升,性价比优势已不复存在,国内大规模、低成本的优势已逐渐消失。面对当前的家电产业格局和市场消费环境,家电行业正面临深秋。消费者的消费观念也正在发生转变,从最初对价格的特别关注,到现今对家电的品质和性能上的需求不断提升,促使家电企业必须依靠高品质、智
In recent years, the appliance industry suffered a severe winter, the industry’s low-level operation is still the trend of the times. Compared with 10 years ago, with the rise of various costs, the advantages of price / performance no longer exist, and the advantages of large-scale and low-cost in China have gradually disappeared. The face of the current pattern of home appliance industry and the market environment for consumer electronics industry is facing late autumn. Consumer attitudes are also changing consumption, from the initial special attention to the price, nowadays the rising demand for quality and performance appliances, prompting appliance companies must rely on high-quality, intellectual