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消费品种类繁多，千差万别，在营销方面也具有各自的特征与条件．要搞好消费品的营销使之最大限度地满足人们的需要，就必须对消费品进行科学地分类，并根据不同类型消费品的具体特点与要求，制定有针对性的营销策略．
A wide range of consumer goods, vary widely in marketing also has its own characteristics and conditions. To improve the marketing of consumer products to meet the needs of people to the maximum, we must classify consumer goods scientifically and formulate targeted marketing strategies according to the specific characteristics and requirements of different types of consumer goods.