动漫产业品牌建设具有十分重要的作用。但广西动漫界目前对品牌建设还不是非常重视,自主品牌开发乏力,强势知名品牌甚少,品牌价值链也不完整。广西要实现动漫产业的快速发展,必须走品牌化发展的路子,要全面实施品牌发展战略,营造优化品牌生长环境,努力打造原创自主品牌,不断完善品牌营销延伸。 Animation industry brand building has a very important role. However, the current animation industry in Guangxi is not yet attached great importance to brand building, lack of development of independent brands, few well-known brands, brand value chain is not complete. In order to realize the rapid development of animation industry, Guangxi must take the path of brand development, implement the brand development strategy in an all-round way, create an optimized brand growth environment, make efforts to create original independent brands and continuously improve brand marketing.