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阐述顾客价值理论与铁路货物运输营销的密切关系,对铁路货运顾客价值重要性及感知评价等进行定性和定量的实证研究,最后提出基于顾客价值的铁路局货运营销创新策略。
Explain the close relationship between customer value theory and railway freight transportation marketing, conduct qualitative and quantitative empirical research on the importance and perceptual evaluation of railway freight customer value, and finally put forward the innovation strategy of freight transportation based on customer value.