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各位代表: 我受大会组委会委托,做会议的主题报告。希望借此机会同大家一起研究确定今后一段时间里,中国市场学会工作的主要方向和基本任务,对中国市场学会的地位和作用形成明确的共识。众所周知,中国市场学会成立之初侧重研究营销理论。这在国内国外都是一个十分重要的领域。10年来,中国市场学会和它联系的一大批专家在这个领域做了许多有意义的工
Delegates: I was commissioned by the Organizing Committee to be the subject of the meeting. I hope to take this opportunity to study together with you to determine the main directions and basic tasks of the China Market Society in the coming period of time and form a clear consensus on the status and role of the China Market Society. As we all know, the China Market Society was initially focused on research marketing theory. This is a very important area at home and abroad. Over the past 10 years, the China Market Society and a large number of experts it has contacted have done a lot of meaningful work in this area.