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近年来,对关系的追踪成为国内学术界的研究重点.然而,西方学术语境中的关系(relationship)与中国人熟悉的关系(guanxi)却有很大差别.不考虑中国本土关系主义的文化环境,一味地转述西方式的关系,是无从真正理解和把握以及在中国本国实践关系营销的,因此系统研究中国本土商务关系概念至关重要.在回顾国内外文献的基础上,通过质化研究--内容分析和专题组访谈来全面了解学术界和实业界对商务关系的理解,在此基础上进行量化研究--问卷调查和因子分析,发展出了一个本土商务关系概念量表,建立了一个整合的中国本土营销环境中商务关系的概念体系,从而对今后的关系研究奠定良好的基础.,Recently, guanxi has become one of the hottest topics in domestic academia. Although relationship and guanxi are the same in Chinese characters, significant differences exist between the relationship in the west academic context and what Chinese people are familiar with, the Chinese guanxi. The indiscriminate imitation of the west relationship marketing in China neglecting the Chinese native culture context is detrimental to a true and thorough understanding of the Chinese relationship marketing practice. Therefore, it is of great significance to conduct research on guanxi in the Chinese native commercial context. Based on domestic and foreign literature review, this paper uses a qualitative research method including content analysis and focus group to get a thorough understanding of guanxi both from the academia and from the practitioners, followed by quantitative analysis methods including questionnaire investigation and factor analysis to develop a native commercial guanxi concept scale. After comparison of the qualitative and quantitative research results, an integrated guanxi concept system is built, which lays foundation for the future guanxi research.