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在信息化、多媒体日渐兴起的互联网时代,微博以其交流的简洁性、信息传达的高效性、交流内容的文艺性,成为当今大学生思想交流的载体。成为新一代互联网的宠儿。微博,在给当代大学生生活带来便利的同时,同时也在潜移默化的改变着大学生的思想方式,给当代大学生的思想政治教育带来挑战。我们需分析微博的特点,微博带来挑战的缘由,正视挑战,借助微博这一交流平台,将思想道德教育普及到大学生的日常生活中去,以此,拓展大学生的思想政治教育。
In the era of information and multi-media, Microblog has become the carrier of ideological communication among college students with its conciseness of communication, high efficiency of information transmission, and the literary nature of communication contents. Become a new generation of Internet darling. Microblogging, while bringing convenience to contemporary college students, also subtly changes the way of thinking of college students and poses challenges to contemporary college students’ ideological and political education. We need to analyze the characteristics of Weibo and the reasons that Weibo bring challenges. We face the challenge and make use of Weibo as an exchange platform to popularize ideological and moral education to the daily life of college students so as to expand their ideological and political education.