推销行话必须能向顾客传送正确的信息。不管你的推销行话多么好听,顾客所想的总是:“它对我有什么用?” 多少年来,商业中最难对付的三句话是:“我不知道,”“我错了,”和“我需要帮助。”把这三句话稍加改动,即把“我”改为“你”后,那么就掌握了销售学的精髓。 Marketing lingo must be able to send the correct information to the customer. No matter how nice your marketing buzzwords are, what the customer thinks is always: “What use does it have for me?” For many years, the hardest words in business have been: “I don’t know,” “I was wrong,” And “I need help.” After a slight change in these three sentences, that is, after changing “I” to “you”, then you have mastered the essence of sales science.