“没有战略的企业就像流浪汉一样无家可归。”竞争战略决定企业生存已经成为共识。那什么是竞争战略?竞争战略是指对一个企业在其竞争环境中进行定位,不仅仅是产品定位或营销定位,包括了企业的生产、分销、物流和服务等所有方面,表现的是一个企业在其竞争环境中表现出来的完整 “Companies without strategy are homeless like homeless people.” It is a consensus that a competitive strategy determines the survival of a company. What is a competitive strategy? A competitive strategy means positioning a company in its competitive environment, not only product positioning or marketing positioning, but also includes all aspects of production, distribution, logistics, and services of a company. Completeness demonstrated in its competitive environment