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面对社会化、移动化媒体的普及,内容营销逐渐成为数字时代连接品牌与消费者的重要桥梁。10月27日,在第二十届中国国际广告节的中国互动广告高峰论坛上,腾讯全国策划中心总经理翁诗雅与宝洁数字营销总监史若星就数字时代的内容营销话题展开讨论,带来了精彩的内容营销案例和深入洞察。
In the face of the popularization of socialization and mobile media, content marketing has gradually become an important bridge connecting brands and consumers in the digital age. On October 27, at the 20th China International Advertising Festival’s China Interactive Advertising Forum, Weng Sijia, general manager of Tencent National Planning Center, and Shi Ruoxing, director of digital marketing at Procter & Gamble, discussed the topic of content marketing in the digital era and brought Wonderful content marketing case and insight.