在过去的三十年里,各种体育赛事极大地改变了人们日常生活。人们不仅在每个周末投身各种体育运动的世界中,还会通过现场观看或各种媒体来感受赛事的魅力。在赛事影响日增之时,众多企业把眼光放在赛事赞助上。在现代激烈的市场竞争中企业越来越清晰地认识到:消费者希望产品提供应有的功能,更希望从产品中得到感性体验。 In the past three decades, various sports events have dramatically changed people’s daily lives. People not only participate in the world of various sports every weekend, but also experience the charm of the event through live viewing or various media. As the impact of the event has grown, many companies have focused their attention on competition sponsorship. In the modern fierce market competition, companies have increasingly clearly realized that consumers want their products to provide the necessary functions, and they also want to get emotional experiences from the products.