欧盟委员会2013年6月13日发布欧盟肉类消费影响因素调查报告。两年前,欧盟消费者市场得分榜将肉类市场列为表现最差的货品市场之一。据此,欧盟委员会做了后续调查,进一步研究欧盟肉类市场消费者现状和决策。研究发现,影响消费者购买肉类的因素是官能提示,即肉类看上去新鲜与否,占10.2%,肉制品看上去味道很好,占8.7%, EU Commission June 13, 2013 release of the EU meat consumption impact survey report. Two years ago, the EU Consumer Market Scorecard ranked the meat market as one of the worst performing markets for the commodities. Accordingly, the European Commission did a follow-up survey to further study the EU meat market consumer status and decision-making. The study found that the factors that influence consumers to buy meat are the functional hints that meat looks fresh or not, accounting for 10.2% of the meat, which looks good, accounting for 8.7%