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Nike作为一家重视管理革新的全球先进品牌,科学的管理方法是各项运营工作的基础,它的店铺陈列工作同样基于科学的商品品类空间管理。品类空间管理是根据商品的分类原则,对店铺空间进行对应的分区,在一定区域的商品陈列中,根据商品品类的特点和主题卖点,进行陈列规划。所以,Nike进行品类空间陈列的重点环节就是:产品系列划分(品类分类)、区域划分(空间分类)、产品故事(主题卖点)和陈列出样原则。
As a global advanced brand that attaches importance to management innovation, Nike’s scientific management method is the basis of various operations. Its store display is also based on scientific management of space for commodity products. Category space management is based on the principle of classification of goods, store space for the corresponding partition, in a certain area of the product display, according to the characteristics of the product category and theme selling point, the display planning. Therefore, Nike category space for display of the key links are: product line classification (category), zoning (space classification), product story (theme selling point) and the display principle.