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随着新兴科技以及计算机网络技术的不断发展以及完善,处于新形势下的企业在发展的过程中就必须做好企业形象以及产品的广告宣传。目前,广告已经成为了企业营销过程中的主要手段之一,它具有促进销售、塑造企业形象、沟通供求、说服与诱导以及传播信息等功能,经济市场化建设的不断完善,所有企业在发展的过程中均离不开广告的宣传。新形势下,广告在企业的消费、生产以及促进企业的发展与竞争等方面起到了至关重要的作用。本文主要就企业在建设发展过程中,广告的应用及其价值进行简单的分析探讨,以便于为企业的发展提供一定的参考依据。
With the continuous development and improvement of emerging technologies and computer network technologies, enterprises in the new situation must be well-placed in corporate image and product advertising during their development. At present, advertising has become one of the main means in the marketing process of an enterprise. It has such functions as promoting sales, shaping corporate image, communicating supply and demand, persuading and inducing and disseminating information, and continuously improving the marketization of economy. All enterprises are developing The process is inseparable from the advertising campaign. In the new situation, advertising plays a crucial role in the consumption and production of enterprises and the promotion of the development and competition of enterprises. This paper mainly analyzes the application and value of advertising in the process of construction and development, in order to provide some reference for the development of enterprises.