12月5日,开创南非民主统一局面的首位黑人总统、伟大的民主斗士曼德拉病逝,享年95岁。1964年,曼德拉被囚禁在罗本岛监狱。在那段长达27年的囹圄岁月里,曼德拉在回忆录中写道:对政治犯来说,报纸比黄金或钻石都更宝贵。为了得到报纸,曼德拉使用了各种方法,也正是在那段时间,曼德拉成为《经济学人》的忠实读者。曼德拉逝世后,为了向这位伟大的读者致敬,《经济学人》拍摄了一支感人的互动影片,人们似乎怀着某种目的从四面八方赶来,每个人将随身携带的物品放在地上,这些看似随意的东西包括旧的床垫、衣物、花束、报纸副本以及抗议标语。当镜头渐渐拉远,观众最终可以看到,这些物品组成了曼德拉的肖像。代理公司为伦敦AMV.BBDO。 December 5, the first black president who created the democratic unification in South Africa, Mandela, a great democracy fighter died of illness at the age of 95. In 1964, Mandela was imprisoned at Robben Island prison. During that period of 27 years, Mandela wrote in his memoirs: For political prisoners, newspapers are more valuable than gold or diamonds. In order to get the newspaper, Mandela used various methods and it was also during that time that Mandela became a loyal reader of the Economist. To pay tribute to this great reader after Mandela’s death, the Economist shot a moving, interactive video that seemed to come in all directions with some sort of purpose, and each placed the carry-on On the ground, these seemingly random things include the old mattresses, clothing, bouquets, a copy of the newspaper and protest slogans. As the lens gets farther apart, the audience can finally see that these items make up the portrait of Mandela. Acting company for the London AMV.BBDO.